STANDARDISATION: It all depends.

This is a video presentation made for one of our marketing modules, Advertising and Marketing Communication. The discussion is about  'standardisation'  in advertising being not applicable to all products. As the team argued, its not about the product however a whole endless loop of understanding the appropriate approach according to other factors whether it is the external or internal, and that implying the right strategy depends on the actuality of every market situation. In the end, standardisation can be very effective as long as the strategy is well-laid and properly executed with respect to the underlying factors that can affect on its whole marketing process.

This presentation is a collaboration between my other colleagues; Andrew Colledge, Ping Chen, Syed Jaffary and Johnnie Udofa under the supervision of Dr. Paul Copley.

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04 April 2009